Some time ago there was a period where all I could think about was how could I come up with new ways to generate traffic to my site.
I didn’t pay much attention to the traffic that I already had coming in. I thought once that I generate traffic, that was it. That was all I had to do.
But as luck would have it, I came across an article on the web talking about importance of landing pages. So I revisited my landing pages, and I have to admit, they were less than satisfactory. So I did further research and then proceeded to work on the improvement of my landing pages giving in the hopes of increasing conversions.
And boy, did it ever.
And I am going to share with you today what I have learned.
In this special 2 part series of the DO’s and DON’Ts in designing your LANDING pages, the first part today we will focus on the fatal mistakes that you can and SHOULD avoid
1) Be Clear
Inserting too many links or navigation on your sales page only further confuses your potential prospects and it can leave them disorganized. The desired call of action can easily be overwhelmed with these amount of choices at hand.
2) Design Disaster
1st impression counts. Whether it is in real life or in cyberspace. And in the
World Wide Web, people can already have a first impression on your site as fast as under a second. That’s not much time to make an impact doesn’t it?
Having overly-colorful choices of design for your site can be just as distracting or damaging as having none at all.