Anyone who manages a website focuses all their attention on getting traffic to that website. While you won’t get anywhere with no traffic, you are not likely to get very far with junk traffic or untargeted traffic. There are plenty of people who may get to your website that have no business being there. Further, there are people who are looking to get as much as they can from you without paying a dime. These people are called freebie seekers.
Wouldn’t it be a much better approach finding people who want what you offer? These people will not only return to your website but will becomea brand advocate. They will spread the word to friends and colleagues. But, this will only happen if you switch your focus to those people.
The first step in making sure you are targeting the right people is to make sure you are targeting the right subject. There’s nothing worse than looking for information about weight loss only to be shown how to make money in the stock market. While finance posts have their place, if the website does not specifically target that, you are wasting your visitors’ time. No one will advocate your brand when this occurs. Stay focused on what your blog is about.