Affiliate marketing has been in vogue ever since leading e-commerce websites identified it as one of the most high-growth avenues within the digital marketing realm. A study conducted by Forrester Consulting predicted that affiliate marketing will go through an annual growth rate of 10per cent by 2020.
The sector is definitely burgeoning, which makes it imperative to map its future trends so that companies can align their affiliate strategies accordingly. To that end, here is a compilation of some trends that are likely to dominate affiliate marketing in 2019.
Ultimately, the future of affiliate marketing relies on the actions of the key players. For affiliates, complementing typical marketing techniques like PPC and blog marketing with alternative promotional avenues is key.
It is also worth noting that the affiliate marketing outlook involves a focus on enriching user experience, withdrawal of regulatory scrutiny and world of automation as well as intelligent machines capable of learning complex algorithms. All these, point to a very encouraging future for affiliate marketers.
Here’s what our experts had to say on the top affiliate marketing trends in 2019. There are several developments that we want to highlight, such as:
- CPS and CPL pricing models are projected to dominate this year
- Video format will rule supreme among advertising formats
- Native ads also won’t out of fashion anytime this 2019
Affiliate Marketing Thought Leaders:
Recently, affiliate platform WebGains tied up with IBM Watson to create affiliate marketing’s first chatbot. Powered by cutting-edge machine learning capabilities, this chatbot can guide publishers through campaign management and help them find the information they need.
Artificial Intelligence (AI) is quickly pervading the affiliate marketing sector. The intuitive technology can assist affiliate marketers in monitoring their performance and also help them communicate seamlessly with hundreds of publishers. In the next few years, rampant technological uptake will be witnessed in the sector, making it much more efficient and effective.
Adaptable affiliates, will in the future, enjoy the privilege of jumping on new techniques to promote their links and avoid outmoded competition. The future of affiliate marketing depends on individuals who can adapt to a fast changing industry. Some of the tactics to be capitalized on in the near future include
In an industry as dynamic as digital marketing, affiliate marketing has been a constant area of interest since years. It is exciting to anticipate how the aforementioned trends will play out in 2019 and how significant a boost the sector will receive on the back of these trends.